Zwei spannende Keynotes warten auf Sie!

Dieses Jahr warten wieder spannende Vorträge herausragender Persönlichkeiten im Rahmen unserer Keynotes auf Sie! Eine kurze Übersicht:

Designing with the Body: Somaesthetic Interaction Design

We are at a watershed moment where our relationship to technology is about to undergo a dramatic and irreversible shift.  With the rise of ubiquitous technology, data-driven design and the Internet of Things, our interactions and our interfaces with technology will look radically different in the years ahead, incorporating changes like full body interaction, shape-changing interfaces, wearables and movement tracking apps. These changes offer an enormous opportunity—indeed, a necessity—to reinvent the way we interact with the inanimate world. Once-familiar, everyday objects, from our phones to our vacuums, require novel interaction models – not just typing text on screens, but, increasingly, movement-based, bodily communication. A qualitative shift is required in our design methods, from a predominantly symbolic, language-oriented design stance, to an experiential, felt, aesthetic stance permeating the whole design and use cycle.

I will discuss soma design —a process that allows designers to ‘examine’ and improve on connections between sensation, feeling, emotion, subjective understanding and values. Some design engages with bodily rhythms, touch, proprioception, bodily playfulness, but also with our values, meaning-making processes, emotions, ethics and ways of engaging with the world. Soma design also provides methods for orchestration of the ‘whole’, emptying the digital and physical materials of all their potential, thereby providing fertile grounds for meaning-making and engagement.

Professor Kristina Höök
Department of Media Technology and Interaction Design KTH Royal Institute of Technology, Stockholm, Sweden

Kristina Höök is a full Professor in Interaction Design at Royal Institute of Technology (KTH), Stockholm Sweden. Höök is a frequent keynote speaker, known for her work on social navigation, seamfulness, mobile services, affective interaction and lately, designing for bodily engagement in interaction through somaesthetics. Her competence lies mainly in interaction design and user studies helping to form design. Höök has obtained numerous national and international grants, awards, and fellowships including the Cor Baayen Fellowship by ERCIM (European Research Consortium for Informatics and Mathematics) for her thesis work in 1997, the INGVAR award from the Strategic Research Foundation (SSF) in 2004, she is an ACM Distinguished Scientist since 2014, and she is an ACM distinguished speaker.

AutoHabLab: Addressing Design Challenges in Automotive UX

Like most human habitats the automobile is characterised by multiple perceptions, emotions and social interactions. Drivers and passengers “live” and “socially interact” in their vehicles and thanks to mobile telephony, big-data and autonomous systems they increasingly interact in a complex way with machines and with other people across both space and time. Given the sophistication of the context, it would be simplistic to continue to consider the motor vehicle as an environment characterised mostly by the performance of a driving task.

The talk approaches automotive UX from a human centred design perspective. The limitations of human long term memory, and thus of traditional design ethnography based on techniques such as interviews, focus groups and workshops is discussed. The effects of real-time context on human emotion and on the responses of the human subconscious are introduced. The talk explains the need for real-time, within-context, design workshops and provides examples based on the use of the AutoHabLab platform which has been developed in collaboration with JaguarLandRover. The examples focus on how the real-time monitoring of the human emotions directly identifies specific UX issues, and how the creative real-time interaction between the people in the car and the designers can lead to new design metaphors.

Professor Joseph A. Giacomin
Human Centred Design Institute (HCDI)
Brunel University, London

Joseph Giacomin is Director of the Human Centred Design Institute (HCDI) which performs research leading to products, systems and services which are physically, perceptually, cognitively and emotionally intuitive. He has a Ph.D. from Sheffield University in the United Kingdom and both Master’s and Bachelor’s degrees from the Catholic University of America in Washington D.C. U.S.A.. He has worked for both the American military and the European automobile industry. He has produced more than 80 publications including Thermal – seeing the world through 21st century eyes and is a member of the editorial boards of Ergonomics and the International Journal of Vehicle Noise and Vibration (IJVNV). He is a Fellow of the Institute of Ergonomics & Human Factors (FErgS), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (FRSA), a member of the Associazione Per Il Disegno Industriale (ADI) and a member of the Royal Photographic Society (RPS).