Teil des Programms der “Mensch und Computer 2018″ sind verschiedene eingeladene Vorträge (Keynotes).

AutoHabLab: Addressing Design Challenges in Automotive UX

Like most human habitats the automobile is characterised by multiple perceptions, emotions and social interactions. Drivers and passengers "live" and "socially interact" in their vehicles and thanks to mobile telephony, big-data and autonomous systems they increasingly interact in a complex way with machines and with other people across both space and time. Given the sophistication of the context, it would be simplistic to continue to consider the motor vehicle as an environment characterised mostly by the performance of a driving task.

The talk approaches automotive UX from a human centred design perspective. The limitations of human long term memory, and thus of traditional design ethnography based on techniques such as interviews, focus groups and workshops is discussed. The effects of real-time context on human emotion and on the responses of the human subconscious are introduced. The talk explains the need for real-time, within-context, design workshops and provides examples based on the use of the AutoHabLab platform which has been developed in collaboration with JaguarLandRover. The examples focus on how the real-time monitoring of the human emotions directly identifies specific UX issues, and how the creative real-time interaction between the people in the car and the designers can lead to new design metaphors.

Biographie / Speaker Biography

Professor Joseph A. Giacomin Human Centred Design Institute (HCDI) Brunel University, London
Professor Joseph A. Giacomin
Human Centred Design Institute (HCDI)
Brunel University, London

Joseph Giacomin is Director of the Human Centred Design Institute (HCDI) which performs research leading to products, systems and services which are physically, perceptually, cognitively and emotionally intuitive. He has a Ph.D. from Sheffield University in the United Kingdom and both Master's and Bachelor's degrees from the Catholic University of America in Washington D.C. U.S.A.. He has worked for both the American military and the European automobile industry. He has produced more than 80 publications including Thermal - seeing the world through 21st century eyes and is a member of the editorial boards of Ergonomics and the International Journal of Vehicle Noise and Vibration (IJVNV). He is a Fellow of the Institute of Ergonomics & Human Factors (FErgS), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (FRSA), a member of the Associazione Per Il Disegno Industriale (ADI) and a member of the Royal Photographic Society (RPS).

Kontakt / Contact

Professor Joseph A. Giacomin
Human Centred Design Institute (HCDI)
Brunel University
Uxbridge, Middlesex, UB8 3PH, UK
E-mail: joseph.giacomi(at)